WWD.com Article “Beauty Launch Pad: Crown Heights” Mentions Peter Coppola Legacy Line

In an article titled Beauty Launch Pad: Crown Heights on wwd.com, the online voice of Women’s Wear Daily, Peter Coppola’s Keratin Concept Legacy Collection was a featured product in a list of hair care products designed to deliver results beyond daily cleansing and conditioning. Part of Coppola’s latest line introduction, the Keratin Concept Legacy Collection, was touted as one of the innovative hair care products that offer targeted benefits much in the same way as skin-care products do. The Legacy line includes products formulated with ceramides and collagen, providing anti-aging properties, in addition to keratin protein, which provides hair smoothing results.

As Coppola explains in the article, “collagen and ceramides help skin look younger and firmer, and we’ve included those ingredients so hair will feel the same way.” Coppola’s Legacy Line has been dubbed an at-home “hair anti-aging revolution” and is being launched along with his in-salon professional keratin treatment.


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