CEW Beauty Insider, an online publication of Cosmetic Executive Women, Inc. (CEW), recently featured the return of Peter Coppola to the keratin category with the launch of his new company and product line, Peter Coppola Keratin Concept. The article, titled Peter Coppola’s New Take On Keratin, explained how Coppola used his hiatus from the retail salon world following the sale of his share in Keratin Complex as an opportunity to develop new products that do more than simply smooth locks. They also target the effects of over-processed and aging hair with new, advanced technology.
Likening the new line of Peter Coppola Keratin Concept products to a “hair anti-aging revolution”, the article went on to share how Coppola sought to target the 68 million baby boomers who still want to look beautiful. This was his primary impetus for developing a formula that provides anti-aging properties. As Coppola explains in the article, he wanted to do something more than simply get hair smooth..