On November 7th, Peter Coppola Keratin Concept products were introduced on a beauty segment during the AM Northwest morning television show on KATU in Portland, Oregon. The segment featured Steven Lightfoot, an expert stylist and the beauty expert for AM Northwest, who shared holiday tips and tricks to achieve beautiful hair.
As Lightfoot showed viewers during the segment, getting salon-style hair at home doesn’t have to be difficult and requires only three basics – a blow dryer, a flat iron and the right styling products. During the segment, he explained to viewers and the host that there are new products available that can cut down on blow drying time while smoothing hair and leaving it with bounce and volume. Coppola Just Blow Spray was shown and samples of the blow dry spray were also distributed to the live audience. When asked by the host how the spray holds up to the damp Portland weather, Lightfoot explained that the spray also includes an anti-humectant to keep moisture